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Augmented Reality - Augmented Reality for tourism

Increasingly, we read of new so-called Augmented Reallity applications that have recently emerged for smartphones. Since this term in my opinion is a bit bulky and not immediately opens up what lies behind this technology, I would like to begin with a brief description.


In Augmented Reality (AR) is the computer-based extension of the perception of reality. ( Wikipedia ) in particular is here today, set to visual complements to a real image, in principle it is also possible to integrate audio material. Today we know this technique particularly by ZDF Heute Journal, or from the news. Here's a real image overlays (layers) is added and so the audience sent more information, such as broadcast on the actual image, which receives the camera. Also, this technique is known in football broadcasts, will appear as if the distance from a free kick, whether by an arrow or a circle. When we speak of Augmented Reality Apps for Mobile Phones, so here also the exact GPS position transmitted, so that receive a browsers, such as AR Wikitude and Layer the location information is exactly can be.


But how is this technology for social media and Enterprise 2.0 tools useful? How can you use it, so that more value to users and customers is made?


is now just for the tourism industry is of vital importance that this technology is mobile, at home in front of the PC or on the go with the laptop would probably only a few deals make sense for the user. But since, according BITKOM forecast about 2010 in Germany 8 million smartphones to be sold, representing one in three mobile phone and today about 4 million people use regular apps on their smartphones is created for Augmented Reality just a broad technical base.


offers Augmented Reality for tourism opportunities in information and communication with the customer. Sun Lonely Planet, for example, i m fall of 2009 started on the Androit App Store to sell for 10 U.S. cities for $ 5 AR Apps. The user has to activate only in the city said the app and point the phone's camera to the object of his choice and now he is replaced (providing Internet access) information the targeted object.

(Wikitude)


Also, this technique can be used for navigation, it is found on the "Live image "as an arrow indicating the one the other route. Big advantage here is clearly that the navigation is facilitated massive, when the screen of the navigation device displays the real road and you have to navigate including real reference points.


do for the city's marketing here so completely new possibilities. Imagine in the future, we visit a foreign city, and makes even the tour. The navigation works well with a smartphone and other interesting places you get to via Augmented Reality App. Cities can win by such a range of attractive and even the retail trade in the city is likely to be increasingly interested in this tool to use. What speaks against it, that the best deals of the day, the potential customers are transferred?

A Another possible use by the example of the tourist Munich-Upper Bavaria. This developed with the OberbayernMap an application for the Apple iPhone, you can use to hiking and biking trails in the region can calculate and display on an interactive map. If you follow this then you get selected route on the screen in real-time tips for leisure activities and displays information about accommodation. Anyone interested in the app, it finds here the iTunes Store.


The Schladming-Dachstein in Styria has introduced Augmented Reality, can be found here too many mountains, huts, lifts and other towns and get useful information to this the possibilities shown the way to the target to get. One can see themselves on the slopes always the next ski lodge and safely back way back to the right parking lot. ( Roman Brauner )


It therefore offers new opportunities for tourism attractions and places new opportunities in the tourist back to light. Small architectural masterpieces, which are found in any travel guide / guide can thus be brought closer to interested passersby. All sorts of interesting information on architecture, culture and history can be implemented in AR. Or how about linking to Restauranskritiker portals, the schedule information at all stops of short-and long-distance and much more? can

much seems possible

What is possible today is also " off the record "see.

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Tobias Brenner @ Enterprise 2.0 & Social Media Strategies

I have a few weeks ago by Milos Vujnovic get the interesting jobs in the future with him in his blog Enterprise 2.0 & Social Media Strategies . to lead After personal interviews and developing a strategy for this blog, I have decided to adopt this beautiful range, and with him to fill in future his blog to life

contrast to my blog -. Tourism 2.0 - Sustainable Tourism and Enterprise 2.0 - we will be in Enterprise 2.0 & Social Media Strategies blog focuses on policies and trends in Enterprise 2.0 and Social Media deal and also discuss comparisons of individual tools and applications as well as one or the other case study.

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2010/11

Schedule of Lok Traisen:

locomotive - Union 12.9. Lok 25.9 - 16:00

Stössing clock. 16:00 clock
Red Star - Lok 2.10. Box
16:10 to 16:00 Lok clock. Neidling
23:10 to 15:30 Lok clock. Maqui
6:11 to 15:00 Lok clock. 15:30 clock
Inzersdorf - Lok 13.11. 15:00 clock

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Frikandeljagd - Holland's brilliant social media advertising campaign!

smoking pot makes stupid, says at least informed the vernacular. But if I want to make me the sad attempts of my home region of Stuttgart look at so and has to watch how much money for a recycled Langnese logo to feature of the Stuttgart region, then I wish you would have served at least in the marketing office in Holland.

There you have recently started Frikandeljagd a wide spread social media implement advertising campaign in the fact that sparkles with creativity and imagination only pretending. On the homepage Frikandeljagd raises Frik van Del before the general public and asks for help in finding his friends. This one has a wiki set up to introduce with nice descriptions of the individual friends. For example Amsty Dämsty or Frittjent van Koch " a Dutch artist and co-founder of Imbissionismus." blog and wiki are supported by the Twitter account of Frikandeljagd also there is already the name Frik van Del on Twitter, but even without any action. Here comes something else?

course at any good social media campaign for the Internet is also a page on Facebook and to properly cult to be missing videos may not "typical" music on Youtube .



All in all, a multi-media social media treasure hunt jewel of the Dutch own humor, which has the potential to hit really big waves, while the knowledge of Holland abroad to increase, so that the younger his generation, probably the target of this campaign, is associated in the future not only with marijuana coffee shops and Holland.

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Customer Support with Twitter using the example of JetBlue and opportunities for the tourism industry

Twitter is a time-eating tool and yet it offers many interesting possibilities. I will therefore start with a brief overview of the various "functions"

1. monitoring. For a company like JetBlue can know what it was useful about the brand and its products is twittering. What do the customers? How satisfied are the customers? A good option is to get an overview Twitter monitoring tools such as search twitter , BackTweets , Trendistic or Hashtags
2. identification of opinion leaders. Targeted and intensive monitoring, the major Twitter members are identified, as these usually have a very large number of follower, then you can follow these easy and connect with them in the dialogue
3. dissemination of content: As with all communications with customers, it is also important in Twitter, the customer with to provide useful information and to create added value for customers, so that the offer does not identify as pure advertising but as a good source of information. Therefore, JetBlue provides its customers with important, for example, press releases, special offers and even important warnings to the aviation industry.
4. Customer Relations: JetBlue introduced very quickly in the screening of Twitter feeds finds that questions often appeared to their products. So had, for example, a customer lost his luggage and asked for advice, others needed help adjusting sighting at the airport. JetBlue decided to reply to these questions directly in Twitter, providing a fast and simple help service, which is an example for the industry.

Jet Blue may well as one of the pioneer companies in the use of Twitter be seen, their example is followed airlines such as Lufthansa.


Also, thanks to Twitter and a fully rolled-up online communication with customers it has made Jet Blue, you get battered image after a massive breakdown in 2008 brought under control, restore confidence of customers and mark a new and positive attitude to give.


can be regarded as certain that the customers of this form of communication consider only positive and useful, if the companies agree not to abuse this channel as a marketing tool and in the right contact with the customer connect. It is a relationship of trust with customers build, this is time consuming and requires an open and honest corporate communications. This is obviously also needed staff and the firm's ability to find the necessary interfaces in the company to set up Twitter.
It certainly does nothing if the public relations department alone is active in Twitter. Services such as finding lost luggage, the Statement of failing or delayed flights, and require much more, here is the right communicators.


It turns me but the question in how far this concept of customer communication may rise as more companies enter this way into contact with their customers. Even today Encyclopedia almost every relevant airline on Twitter, more and more airlines follow the example of JetBlue. If the customer continues to this form of communication as deemed appropriate or if they go there on a permanent rather to the spirit, if more and more companies are trying to connect in this way to contact them?

defy all those on Twitter based services for the tourist industry good and interesting ways to connect with customers in contact information, and helping to assist the customer. Also for tour operators Twitter can be a great way to quickly identify problems on the ground in the holiday destinations and when to resolve possible and as customer satisfaction and thus increase customer loyalty. Is it just a high customer loyalty is one of the enduring characteristics of success.


The fact that a communication such as those of TUI Germany is practiced on Twitter can be worthwhile, I will question why. TUI seems to use his Twitter channel almost exclusively on advertising and does not really like it in social media applications desired in a direct exchange with its customers. A more positive example for more Communication with the customer is certainly Neckermann DE to connect directly with customers via Twitter and tweet in contact not only their latest offers.


The whole issue around the communication of companies with customers via Twitter is and will probably definitely an interesting topic and will accompany us for a long time, so go out that I believe that this is not my last post on Twitter have been in tourism.

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Enterprise 2.0 on the example of Lufthansa

On 4 August I had the honor along with Milos Vujnovic (on whose blog A detailed post is published to) the 4th Twittwoch to visit in Stuttgart, where Lufthansa introduced its eTeaming & Social Media strategy. Lufthansa was represented here by Klaus Lukas and Dr. Thorsten Wingenter.

the example of United Airline case showed how important social media and social networks for businesses have become. In the case of United had refused to knit a country singer to replace the damaged guitar until he was frustrated its own music video produced about the incident and YouTube online. To date, the number of views of the video is over 9 million has increased, the loss of image for United was significant and showed the aviation industry, Lufthansa, and probably also that one does not come around to deal with the topic of social media.

This led to about a year ago in the Lufthansa Group, the entire Jive Software eTeaming a . A platform on 23 April 2010 on the 7th IIR Technology Web 2.0 conference in Frankfurt was awarded the Award for "Best internal communications strategy."

"Lufthansa has demonstrated the courage and the foresight to establish a brand new form of communication and cooperation within the group and thus to complement the traditional methods of communication." ( Jörg Bienert, empulse GmbH )

is the core eTeaming a tool for effective and asynchronous collaboration in working and project groups that internal corporate communication and encourages the employees helps the company access to the knowledge quickly and effectively. The success of the system reflected in the fact that it is currently used, according to Klaus Lukas of over 25,000 Lufthansa employees around the globe and enjoys increasing popularity.

eTeaming examples of elements (individual Spaces community) are:

• Digital Innovators Club
• Fuel Efficiency
• crowdsourcing
• group Everything Social Media
• Blackberry World
• service exchange market (transfer of processes and bulletin boards)

central to the success of eTeaming is that now a relatively simple tool is available which the employee is allowed access to its accumulated knowledge can be consolidated. Everyone knows probably the case that one is certain that one is not the first of which deals with a specific problem, but we do not know where to look for a response, or whom to ask, could that could be familiar with this topic. Here are the new platform, with its social media elements, a clever way to do this is by employees seen as such and therefore you could here within a year such a large inflow of users generate.

Lessons learned by Lufthansa:

• social software is ready for use in large companies (IT drives business).
• acceptance in companies such as Lufthansa is great, ever-growing increase in users (Business drives IT).
• physical relationship education (classical meetings, kickoffs, ...) is still very important.
• for the new form of cooperation, there is no classical equivalent. Rooms / groups need within the platform of an active driver (Community Manager). Objective: integration and encourage cooperation between LH group.

But Lufthansa does not try to use only internal benefits of social media applications. So you have to MySkyStatus.com introduced a new product successfully. Registered users can enter their Twitter and Facebook MySkyStatus flight data and provides its subscribers then during the flight with destination information of each client, fully automatic, even if it has no power in the aircraft. That this type of tracking system also contains risks will notice relatively quickly. So, the customer is known of his whereabouts, allowing criminal predisposed people to accept this information and break into the homes of the respective persons. will make an awareness of the danger the page pleaserobme.com .

It must be noted that Lufthansa has gone boldly ahead, as she introduced her eTeaming solution, as reported, but it has been for the courage more than just rewards!



In the next blog post I will deal with JetBlue, which have a reputation for excellent use of Twitter.

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bamboo as a sustainable resource and environmental

The Environmental Bamboo Foundation is made primarily for a bamboo as a sustainable raw material to make known and to support its dissemination.

bamboo already has over 5000 uses, among them are such as finding things such as paper, scaffolding, fuel for diesel engines, aircraft panels, desalination filters, and musical instruments. But also as building material for houses bamboo is already making good service, shall be installed in Costa Rica is already a year in 1700 houses of bamboo under a government project.

The advantage of such an approach is that bamboo is the one the strongest growing timber for grouting and to grow very fast. Some varieties grow up to five feet a day! This produces a bamboo plant up to 35% more oxygen than comparable trees.
On the other hand requires a much smaller bamboo cultivation, Costa Rica the wood for 1000 houses in an area planted of 60 hectares, would normally timber for an area of 500 hectares are needed, especially in rain forest areas would represent a huge cut in the existing fauna and flora mean, with all the expected problems and consequences such as soil erosion.

for sustainable and ecological tourism in the principal tropical and subtropical regions of Asia and America, it would be of great advantage if would be used in the development of hotel projects on the commodity. This corresponds to building with bamboo here very often the traditional design, so that these Design more sustainable and unobtrusive integration into the existing landscape would.

As an example of this architectural style that combines high-quality tourism with sustainability can be cited as the Six Senses Resort and Spas . Concern and objective of this chain is to build in a sustainable and environmentally, it is attempted here as much as possible to build from bamboo. So you have also joined Green Globe, an international benchmarking system for resort facilities, accommodation and work processes.

Another example is the Phu Chaisai Mountain Resort & Spa in northern Thailand, which almost entirely of bamboo into a spectacular hillside was built.



These are just two examples that can be created with bamboo as quality tourist destinations, not only for their sustainability and ecology impressive, but also allow guests an incomparable charm and special recreation. reveals

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Digression: sustainability and human dignity in textile discounters

The title already, so really explicit with tourism this article has nothing to do but had since I on Wednesday looked at the ARD, the documentation, the "KIK-Story", it burns under my fingernails this my mustard to give.

have not seen For all this post, I think it is this contribution looked really worth it to be and it is to wear in my opinion almost the duty of every citizen, the history of exploitation, humiliation and intimidation in the world, in the hope that KIK similar by consumers such as Adidas and Nike in a sensible way can be brought.

If "employee" of KIK in Bangladesh even after work is not enough income to feed their families is available to, then the limit already exceeded. It speaks for itself that not even in Germany KIK better leaps around with his employees, also relies on wage dumping and intimidation.

KIK is also a textile dealer in Germany who has the most recalls of its products. KIK clothing is often laced with excessive amounts of pollutants, often banned substances are detected in the clothes that are hazardous to health.

All this fits like chalk and cheese to the big KIK story, an entrepreneur's definitely not going through sustainability and environmental practices for the attention and my terms, neither in Germany nor abroad fulfill its corporate responsibility.



this I would like my digression first stop and thank all who have read my lines.