Increasingly, we read of new so-called Augmented Reallity applications that have recently emerged for smartphones. Since this term in my opinion is a bit bulky and not immediately opens up what lies behind this technology, I would like to begin with a brief description.
In Augmented Reality (AR) is the computer-based extension of the perception of reality. ( Wikipedia ) in particular is here today, set to visual complements to a real image, in principle it is also possible to integrate audio material. Today we know this technique particularly by ZDF Heute Journal, or from the news. Here's a real image overlays (layers) is added and so the audience sent more information, such as broadcast on the actual image, which receives the camera. Also, this technique is known in football broadcasts, will appear as if the distance from a free kick, whether by an arrow or a circle. When we speak of Augmented Reality Apps for Mobile Phones, so here also the exact GPS position transmitted, so that receive a browsers, such as AR Wikitude and Layer the location information is exactly can be.
But how is this technology for social media and Enterprise 2.0 tools useful? How can you use it, so that more value to users and customers is made?
is now just for the tourism industry is of vital importance that this technology is mobile, at home in front of the PC or on the go with the laptop would probably only a few deals make sense for the user. But since, according BITKOM forecast about 2010 in Germany 8 million smartphones to be sold, representing one in three mobile phone and today about 4 million people use regular apps on their smartphones is created for Augmented Reality just a broad technical base.
offers Augmented Reality for tourism opportunities in information and communication with the customer. Sun Lonely Planet, for example, i m fall of 2009 started on the Androit App Store to sell for 10 U.S. cities for $ 5 AR Apps. The user has to activate only in the city said the app and point the phone's camera to the object of his choice and now he is replaced (providing Internet access) information the targeted object.
In Augmented Reality (AR) is the computer-based extension of the perception of reality. ( Wikipedia ) in particular is here today, set to visual complements to a real image, in principle it is also possible to integrate audio material. Today we know this technique particularly by ZDF Heute Journal, or from the news. Here's a real image overlays (layers) is added and so the audience sent more information, such as broadcast on the actual image, which receives the camera. Also, this technique is known in football broadcasts, will appear as if the distance from a free kick, whether by an arrow or a circle. When we speak of Augmented Reality Apps for Mobile Phones, so here also the exact GPS position transmitted, so that receive a browsers, such as AR Wikitude and Layer the location information is exactly can be.
But how is this technology for social media and Enterprise 2.0 tools useful? How can you use it, so that more value to users and customers is made?
is now just for the tourism industry is of vital importance that this technology is mobile, at home in front of the PC or on the go with the laptop would probably only a few deals make sense for the user. But since, according BITKOM forecast about 2010 in Germany 8 million smartphones to be sold, representing one in three mobile phone and today about 4 million people use regular apps on their smartphones is created for Augmented Reality just a broad technical base.
offers Augmented Reality for tourism opportunities in information and communication with the customer. Sun Lonely Planet, for example, i m fall of 2009 started on the Androit App Store to sell for 10 U.S. cities for $ 5 AR Apps. The user has to activate only in the city said the app and point the phone's camera to the object of his choice and now he is replaced (providing Internet access) information the targeted object.
(Wikitude)
Also, this technique can be used for navigation, it is found on the "Live image "as an arrow indicating the one the other route. Big advantage here is clearly that the navigation is facilitated massive, when the screen of the navigation device displays the real road and you have to navigate including real reference points.
do for the city's marketing here so completely new possibilities. Imagine in the future, we visit a foreign city, and makes even the tour. The navigation works well with a smartphone and other interesting places you get to via Augmented Reality App. Cities can win by such a range of attractive and even the retail trade in the city is likely to be increasingly interested in this tool to use. What speaks against it, that the best deals of the day, the potential customers are transferred?
A Another possible use by the example of the tourist Munich-Upper Bavaria. This developed with the OberbayernMap an application for the Apple iPhone, you can use to hiking and biking trails in the region can calculate and display on an interactive map. If you follow this then you get selected route on the screen in real-time tips for leisure activities and displays information about accommodation. Anyone interested in the app, it finds here the iTunes Store.
The Schladming-Dachstein in Styria has introduced Augmented Reality, can be found here too many mountains, huts, lifts and other towns and get useful information to this the possibilities shown the way to the target to get. One can see themselves on the slopes always the next ski lodge and safely back way back to the right parking lot. ( Roman Brauner )
It therefore offers new opportunities for tourism attractions and places new opportunities in the tourist back to light. Small architectural masterpieces, which are found in any travel guide / guide can thus be brought closer to interested passersby. All sorts of interesting information on architecture, culture and history can be implemented in AR. Or how about linking to Restauranskritiker portals, the schedule information at all stops of short-and long-distance and much more? can
much seems possible
What is possible today is also " off the record "see.
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