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Is there a market for environmental and sustainable tourism? Part 2

Below I will highlight the importance of various criteria for a specific product decision.

So now let's look again only to customers have previously indicated to be preferred green and sustainable products. How they distribute their attention to each criterion?

As we can see in this group is the importance of an environmentally friendly and sustainable product for the decision to buy bigger. For this group, this criterion is more important than entertainment and family friendly.

can also be seen that the importance of culture, nature and comfort has increased. We are dealing here with one that is already "more sophisticated" audience that generally traveled less frequently with children and no more value and entertainment Keep the fun evening sets.

Let's go one step further and look more closely into the group in which we see now, only the responses of those who would also pay more for a green and environmentally friendly product.

Interesting to see is that on the one hand one more time entertainment and family friendliness are less important as environmental friendliness and sustainability of the product, but now the all-inclusive experiences a lower level of agreement.

But culture and nature remain at the resort of great importance and the importance of comfort on holiday is increasing once again.

As an intermediate conclusion we can say that defines the emerging target for green and sustainable tourism in a big demand for quality vacation and this refers particularly comfortable, healthy environment and culture. Makes its decision does not depend primarily on price, even if it means raising prices and puts less emphasis on the usual entertainment, child-friendly and an all-inclusive program.