In the course of my dissertation, I conducted a survey through to answer several questions.
The fundamental question whether customers would a green and sustainable tourism product preferred when price and "quality" of the performance would be identical to a standard product n , answered 76 percent of respondents with JA . Within this group, but "only" 48 percent of respondents to the sustainability of the product is of great importance in their decision making process a holiday stay.
To get usable data and make a statement with regard to target groups could be more questions were asked and analyzed.
in Figure 4.2 to see is, I posed the question whether customers are ready for a more green and sustainable product to pay if the product is equivalent to a "normal" range is.
As we can see in the diagram are about 50 percent of 18-29 year olds willing to pay more for such a product , but 33 percent would pay between 1 to 49 € more and 17 percent to 99 €. Contrast, none of the respondents were in this age group to do more like 100 € for a green and sustainable product pay more. This is probably explained with the fact that in this age group, income is not as high as in other age groups and preferences with regard to strong holiday entertainment are pronounced.
Even in the age group of 30-49 year olds I got the result that about 50 percent of respondents would be willing to pay more for a green and sustainable product more. However, the willingness to pay more otherwise distributed as in the younger age group. In this age group is the total of all respondents across the readiness of the largest, more like 100 € to pay more if the product green and sustainable is .
contrast is the age group of 50-65 year olds generally more willing for a green and sustainable product at the most pronounced, as the 65 year olds show greater acceptance of higher prices.
Another question I posed was the importance of an environmentally friendly and sustainable products in the decision making process of travel choice.
As you can vary the importance of product quality between the different age groups. For all age groups have in common is that these products feature a total of not all is too important. Compared to other subjects (see Figure: Importance of different criterias) plays the environmental and sustainability only a minor role. However, be said that there is, especially in the middle age groups, a certain openness to this issue.
The fundamental question whether customers would a green and sustainable tourism product preferred when price and "quality" of the performance would be identical to a standard product n , answered 76 percent of respondents with JA . Within this group, but "only" 48 percent of respondents to the sustainability of the product is of great importance in their decision making process a holiday stay.
To get usable data and make a statement with regard to target groups could be more questions were asked and analyzed.
in Figure 4.2 to see is, I posed the question whether customers are ready for a more green and sustainable product to pay if the product is equivalent to a "normal" range is.
As we can see in the diagram are about 50 percent of 18-29 year olds willing to pay more for such a product , but 33 percent would pay between 1 to 49 € more and 17 percent to 99 €. Contrast, none of the respondents were in this age group to do more like 100 € for a green and sustainable product pay more. This is probably explained with the fact that in this age group, income is not as high as in other age groups and preferences with regard to strong holiday entertainment are pronounced. Even in the age group of 30-49 year olds I got the result that about 50 percent of respondents would be willing to pay more for a green and sustainable product more. However, the willingness to pay more otherwise distributed as in the younger age group. In this age group is the total of all respondents across the readiness of the largest, more like 100 € to pay more if the product green and sustainable is .
contrast is the age group of 50-65 year olds generally more willing for a green and sustainable product at the most pronounced, as the 65 year olds show greater acceptance of higher prices.
Another question I posed was the importance of an environmentally friendly and sustainable products in the decision making process of travel choice.
As you can vary the importance of product quality between the different age groups. For all age groups have in common is that these products feature a total of not all is too important. Compared to other subjects (see Figure: Importance of different criterias) plays the environmental and sustainability only a minor role. However, be said that there is, especially in the middle age groups, a certain openness to this issue. 
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