An interesting and important question for all stakeholders in the tourism industry is whether customers are on the one more willing to pay for such a product and if so how much they are willing to pay more. work out better
To our potential target group, I have allocated the responses to the different age groups and survey participants have the opportunity to choose between 4 different price ranges.
In the age group 18-29, one can see about that a third of respondents not willing to pay for a sustainable product a higher price. However, a further one-third willing to accept up to 49 € surcharge and a further 43% percent would be willing to even pay up to 99 € surcharge, however, none of the respondents willing to accept more than 100 € extra charge.
The age group with the most votes for a surprise extra cost 100-199 € was that of 30-49 year olds. Whether this was a statistical slips or so connected so that the questioning took place at the Stuttgart airport, would have to be analyzed by further interviews and surveys.
The greatest willingness Total to pay more for a sustainable and environmentally friendly holidays found himself as we can see in the age group of 50-65 year olds. Whole, 81 percent were advised here for a vacation to pay more and 82% stated that they would pay 50-200 € more ready for such a vacation.
It could in this case the target group may be found on the might provider of green and sustainable travel offers focus at the beginning.
0 comments:
Post a Comment