Conclusion and target groups
As has been found in the course of my survey and analysis of the results is the most promising age group of 50 to 65 years old traveler. They are largely willing to pay more for organic and sustainable travel and come to the opposite approach and due to their longer average stay at the resort.
important for the target group of ecologically and sustainably travelers is the fact that a rich culture that the destination is present, the nature offers worthwhile goals and the accommodation is no lack of comfort.
was less important for this target group, the family-friendly, the entertainment amenities and an all-inclusive program.
All of this together in my opinion is to be considered very positive, just because many developing and emerging countries have to offer an outstanding cultural diversity and stunning natural wonders. Also would want to focus on the development of sustainable tourism spot the hotel guests with the All-Inclusive hotel complex offers on their own extremely counterproductive. Since
Hotel's own entertainment, guests often discourages them the to visit local night life, it is also not a disadvantage that this target group here is no focus on travel needs.
For long distance trips and trips to more distant countries can be said in conclusion that the age group of 50-65 year-old a very good target group for ecologically oriented and sustainable tourism products straight.
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