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introduction to the dissertation: Green and Sustainable Tourism

Tourism is often described as a good opportunity for the development of developing countries and is also one of the world's most important industries. Tourism can create jobs and thereby make people in developing countries a higher standard of living.
but also from tourism can represent a major threat to culture and environment of individual countries, because it changes people's lives and considerable influence on the nature of tourism Regions can have. can

Throughout this blog I will identify opportunities and solutions based on studies and examples, such as arise for tourism industry and tourism regions a competitive advantage through green and sustainable tourism, sustainable when products are developed and distributed.
I will show how consumers want to "green and sustainable products" and how far they are willing to pay this higher price or to forgo amenities would. take

To be a part of my income in advance, a long-lasting competitive advantage through green and sustainable tourism, especially tourism businesses can not achieve, as the tourism industry as a very homogenous market can be described, may be on the information and know-how protected hard ahead of the competition. Unlike other industries such as the automotive industry, can be in a service-oriented field no technological progress achieved, which would not be copied by the competition.

situation is different in this course in all tourist regions and countries. Can the country's culture and nature only and are "conserved", so is the medium to long term a significant competitive advantage to other regions with less or no emphasis on a sustainable Development of tourism have taken and their identity and thus have lost their USP.

is specifically for tourism companies embarking on a green and sustainable product portfolio that is only a real competitive advantage if they are one of the so-called first-mover and go with an early market entry is not only more attention to, but is possibly also a achieve greater credibility by the early and forced entry into the market this product fields. Another advantage of first-movers, of course, that they have to compete with new entrants from their longer experience an advantage in the market.

Especially in a so narrow and highly competitive market such as tourism, it is of great advantage to be able to offer its potential customers a product that adds value over the competition. The development in the food industry and the automotive industry have shown, and show that customers not only look solely to the price and the obvious benefits, but that they pay increasing attention to the sustainability of the product.